Business Insights

Our Business Insights articles are here to give you more information and our thoughts on brand strategy, development and marketing. Our aim is to help you understand more on the whys and hows and get under the skin of Nelons process.

  • Brand Consulting Services Cape Town
    The agency of the future is already here As the changing economic climate has impacted brands marketing budgets, so too have traditional agencies have been hard hit by having to restructure their staff to find the skills needed to satisfy their clients. What has emerged is the modern agency - one of collaboration. When Nelon launch just 2 years a...
    The agency of the future
  • Brand Consulting Services Cape Town
    How A Small Businesses Can Improve Their Digital Capabilities Digitization has shaken up the competitive landscape in virtually every industry. It is transforming business models, creating opportunities for innovation and enabling business growth. With the options of APIs, cloud computing and a spectrum of big data solutions to boost collaboratio...
    Five Ways in Which Small Businesses Can Improve Their Digital Capabilities
  • Brand Consulting Services Cape Town
    In our internet age, having an online mаrkеtіng ѕtrаtеgy is not only recommended for any business, your customers expect to be able to engage with you online - even if you are a brick-and-mortar store. The internet is now one of the most effective and cost efficient ways to increase sales. This means having a &#...
    How to build an online marketing strategy that works
  • Brand Consulting Services Cape Town
    As Entrepreneurs, weve all been there starting a business is HARD. Heres some personal advice on where to focus when youre starting out. The most challenging aspect in any small business is turning your great idea into a success, and how to work out problems you encounter along the way, which no doubt will be new to most of you. Success depends ...
    Key focus areas for small business success
  • Brand Consulting Services Cape Town
    Whеn your gоаl іѕ tо be at the tор of Googles search results, there аrе ѕеvеrаl fасtоrѕ tо fосuѕ оn. In thіѕ аrtісlе, I wіll discuss methods thаt аrе h...
    10 tips on how to rank your website
  • Brand Consulting Services Cape Town
    The truth is that there is so much more to business than sheer manufacture and delivery. In order for an enterprise to grow, it needs to capture the psychology of the market and thrive in taking advantage of trends and tendencies. The game with SMEs is very different to larger, more established businesses, as the issue can be fixed quickly with a...
    Small business management: The Flexible Approach
  • Brand Consulting Services Cape Town
    Here at Nelon, were often approached by already established businesses who have unfortunately stagnated and arent sure why. We appreciate that its hard to pinpoint that reason when youre in the thick of it, and were on hand help. A business can languish for one or many reasons; staff drop-off, limited product offering, customer retention issues, o...
    Nothing happens until somebody sells something
  • Brand Consulting Services Cape Town
    Is it time for a change? If you are fortunate to have been in business for many years, youve obviously weathered many storms and been able achieve growth with the ever-changing economical landscape. Maybe your services or products have evolved and changed to meet new market demands and gaps. But has your brand kept up with these changes? Have you ...
    Is it time for a change?
  • Brand Consulting Services Cape Town
    Getting your company information across to readers is the most important reason for having a web presence, but some of the most simple website tactics are often overlooked, when they can be easily implemented. Here are my top tips and why you should be using them. Thе number one thing reason someone will visit your website is of course to fi...
    Why content is king
  • Brand Consulting Services Cape Town
    Im often asked this question by clients, as its a common myth that a marketing plan is just for the big boys but the reality is, your business will not survive without a well-strategised plan. To attract and retain customers, your business needs to understand the value of marketing. Its time to get on the same page. Developing a marketing plan is ...
    Do I really need a marketing plan?